Corporate Values

The Fortune Food Group shares the same corporate values as its parent company, Hanwell Holdings Limited, because these are the essential values for driving us to succeed.

• Competent
• Dependable
• Passionate

Core Values

People are the driving force behind the success of the Fortune Food Group so we aim to nurture a workforce that embodies these values:

• Passionate
• Responsible and accountable
• Dependable
• Open and positive mindset
• Going the extra mile to exceed expectations
• Continuous improvement

With these values, the people of Fortune Food will continue to better our business operations and to meet the needs of our clients and customers.

Brand Values

By staying true to our 4 brand values, Fortune Food can continue to exceed the expectations and retain the loyalty of our clients and customers.

Passion

Manufacturing and marketing traditional food products in an innovative manner takes enormous skill and understanding. Testimony to Fortune Food's expertise in this area comes from the fact that its full range of products from tofu, tau kwa and soya milk to chin chow, noodles, udon and dessert are all popular choice of Singaporeans. The focus will always be on developing high-quality products with nutritional value that meet the needs of the market.

Innovativeness

Fuelled by a strong and committed team of people—from leaders to Research & Development professionals to manufacturing workers—innovation is an on-going process at Fortune Food. Besides creating our own ideas, we better our range of products and services by working closely with and responding promptly to the needs of our business partners, clients and customers.

Dependability

Our zest for superior quality and safe products earns us our loyal clients and customers. Great taste, high levels of hygiene and retention of freshness and goodness in the products we manufacture and distribute will continue to make up our credo.

Fortune Food is also proud to have achieved and maintained the stringent HACCP (Hazard Analysis and Critical Control Point System) SS-444:1998 certification since 2002. This certification signifies our high standards in ensuring food safety, so that consumers can always depend on us in delivering quality products.

Leadership Confidence

In Singapore, Fortune Food is a main player in the distribution of chilled goods. This is because our efficient operation system ensures that only the freshest products leave our factories and reach our end consumers.

Besides our operation system, our multi-disciplinary team of dedicated workers also makes us a leader in the market. Through our daily hard work, talent, as well as competency, we are able to remain as a trusted brand name and as a business partner.

That is why through these decades, Fortune Food has managed to anchor its presence in places like hypermarkets, supermarkets, minimarts, provision stores, wet markets, restaurants and institutions, and has grown to become a trusted partner of many businesses.