Topseller Pte Ltd unveiled its new brand identity in 2009, creating a remarkable milestone in the company’s history and further signifying the company’s evolution to a significant player in the FMCG industry.

Topseller reorganised itself around the recent successful rebranding of its parents company, HANWELL, and is now developing its strength on new market segment opportunities to deliver greater brand value and growth for businesses.

The new brand identity involves changes to the widely recognised Topseller logo that was created when the company first started in 1977. It kept its name as “Topseller” to emphasise that the company’s role is to nurture brands into a leading and “Topseller” brand.