Produced in Thailand, Royal Umbrella Fragrant Rice is made from premium quality jasmine rice that is guaranteed to be of 100% purity. The grains are carefully selected from the best rice fields with advanced technology and processed under stringent procedures to ensure the highest standards.
What makes Royal Umbrella special is that it requires only one rinse—a characteristic made possible by the production processes, which ensure that the rice is kept so white and clean that just one rinse is needed before cooking.
Royal Umbrella rice remains a favourite among Singaporeans with its deep aroma, soft and fluffy texture, and this heart-warming taste of wholesome goodness has been bringing families together for the past 21 years. It is no wonder that Royal Umbrella has been awarded the annual Reader’s Digest Trusted Brands Award for the rice category from 2004 to 2012.
leverage on the expertise in the rice market following the
success of Royal Umbrella Fragrant Rice, Topseller launched
the Golden Peony Fragrant Rice. Made 100% from pure Thai Hom
Mali Rice, Golden Peony has earned itself many loyal customers
for the past 20 years.
Also available under the Golden Peony brand
umbrella is the Golden Peony Jasmine Brown Rice, made from
100% pure Jasmine Brown Rice. Unmilled and unpolished, brown
rice contains more nutrients and fibre than normal white rice.
Its mild nutty flavour makes it a favourite among health-conscious
consumers, both young and old.
The Harmuni brand was first established in
the market by Topseller, with the introduction of Harmuni
Beras Wangi (Harmuni Fragrant Rice) imported from Thailand.
It is milled and processed with high standards of cleanliness
and hygiene. Using Thai Hom Mali Rice, Harmuni Beras Wangi
is well loved by Malay consumers for its unique aroma and
Deep-frying has always been associated with
Asian cooking. Using 100% high quality Palm Olein, deep-frying
is now healthier with Harmuni Vegetable Oil! Naturally free
of cholesterol, it enhances and brings out the flavour of
deep-fried dishes to suit Asians’ taste buds.
Gitangkim Thai Superior Rice was first introduced
into the market. Positioned as a value-for-money option for
consumers, Gitangkim Thai Superior Rice has earned itself
many loyal customers over the years.
Circle has a long history, with the introduction of its flagship
product, Golden Circle Corn Oil. Over the past two decades,
catching on changing consumer trends, Golden Circle has launched
a variety of healthy cooking oils, such as the Golden Circle
Sunflower Oil and Golden Circle Canola Oil. Having attained
the Healthier Choice certification from the Health Promotion
Board of Singapore, Golden Circle contains zero cholesterol
and is free from trans-fat to give health-conscious consumers
a healthier cooking choice!
A new member of the Golden Circle family
is the Vegetable Oil. Using 100% super refined high quality
Palm Olein, Golden Circle Vegetable Oil is naturally free
from cholesterol, an ideal healthier choice for deep frying
and crispy dishes.
Soyalite Soyabean Oil was first introduced
in Singapore in 1988. Made 100% from pure soya beans, it contains
no cholesterol and is enriched with polyunsaturates. Soya
is one of the oldest and most nutritious foods in the world,
has high protein content, and is rich in vitamins, minerals
and fibre. Add valuable extra nutrition to your cooking as
Soyalite also contains Omega-3, giving you more health benefits.
It is so light that it brings out the full natural flavour
of food. Soyalite does not leave an oily aftertaste and is
suitable for stir frying, deep frying and even as a light
Lily Canned Sardine
Waterlily Sardines was introduced into the
market in February 2009 to give consumers more variety in
the kitchen. Made from high quality succulent sardines, it
is flavoured with rich tomato sauce which makes it a favourite
accompaniment to your daily meals. Waterlily Sardines is available
in 155g and 425g can sizes and sold in iEcon and leading provision