iEcon, previously known as Econ, was set up in 1982 when a group of provision retailers formed an alliance to purchase in bulk from suppliers. Econ grocery retail franchise chain built its success on a very simple principle — providing families all over Singapore with everyday essentials that are fresh and high in quality. Through the years, it has grown to become a trusted household name – the friendly grocery store that’s always close to home and always close to the hearts of its customers.

The ever-changing, ever-demanding Singaporean lifestyle meant that consumers want easier access to more high quality products and services while expecting a brand image that can measure up to their taste. This calls for a new breed of retail stores that can offer convenience, time-saving, and value-added services – one that will listen, understand and has a personal touch.

Hence, in 2003, PSC launched iEcon, an enhanced version of the Econ Minimart, to further strengthen its position as a significant player in the grocery franchising business and to meet changing consumer preferences.

And it’s getting even better. We constantly improve our products and services mix to better meet the changing needs of Singaporeans and more specifically cater to the local community where each store is located. Plus, the new iEcon franchise model gives our franchisees the advantages of the latest service additions, management information system and business know-how to manage a successful grocery store.