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Things
you don’t know about iEcon…
> iEcon, formerly known as Econ Minimart, is
one of the most studied franchised chains in Singapore, and is often
used as a case study for tertiary students
> In 2006, iEcon won
the Singapore’s Superbrands award due to its brand performance and
outstanding qualities as Singapore’s top brand. By Superbrand
showcasing leading brands, it provides customers an insight into the
qualities that exist in creating their confidence and trust.
> PSC Corporation Ltd,
the franchisor of iEcon, is a diversified group listed on the main
board of the Singapore Exchange. It was renamed from Provisions
Suppliers Corporation Ltd to reflect its position as the leader in
consumer essentials group.
> Singapore’s popular TV
variety show series, sponsored and presented by
PSC (Cash Plus Holidays and PSC Nite, widely recognized as ’普威之夜’ and
pronounced as ‘pu wei zhi ye’), were originated from Econ sales
promotion campaigns which had an unbreakable record of over 25 years.
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