| |
Brand Identity
Logo Rationale
Style
The logo combines a pictorial mark to present variety and choices, with freestanding modern text. The aim is to revamp the brand image of the company.
Colour
The main logo shown here is a 2 color approach using Green as the main color and symbolic of being evergreen and communicating that the company is evergreen and, and thereby revamping its previous logo and old fashioned image. Mono tone versions are shown here for other applications.
Meaning
The logo represents the multi facets of the company, variety of product lines, multiple partnerships and vision to provide for better consumer lives. The overall feel conveyed it that of enriching everyday lives - friendly, helpful and cheerful. This feeling represents the company's people and is reinforced by its tagline to give choice for better lives.
Direction
Pictorial mark upwards to represent growth locally and regionally.
Brand Position
1. Consumers
- Improving people’s lifestyles through a variety of essential daily products
2. Institutional
- Delivering value and reliability to partners
Brand Tag Line
CHOICES FOR BETTER LIVES
Brand Essence
We are always improving by
- Exploring possibilities in product portfolio
- Expanding our core distributor network and reach
- Developing our people to achieve their best
- Refining on our operations and processes
|
|
|
Brand Values
- Community - Support communities by giving back through our corporate initiatives
- Leadership - Clear vision of our directions as leader in the industry
- Excellence - to strive for excellence in our daily work across our business units
- Dependability - Dependable in our products, people and performance
|
|
|
|
|
|
|
Sign Up | member Login
Caring for the society
Click here to find out how we care for the society.
Award-winning quality
of Beautex
Learn more about Singapores No. 1 facial tissue brand Beautex here.
Life is Beautiful Art Competition 2012
|
|
