Our Heritage

1980

• Tipex Trading Pte Ltd was incorporated as a grocery distributor to supply house brand items to Econ mini-marts, a franchise chain in Singapore
  
• Launched Beautex and created the signature tulip motif
  
• Launched proprietary brands Mood and Hibis

1990s

• Set up its own tissue paper converting plant, Tips Industry, in Malaysia
  
• Expanded into institutional sales
  
• First in Singapore to introduce toilet rolls in a 3-pack combo
  
• First in Singapore to introduce “3-ply” for box tissues, pocket tissues and toilet rolls
  
• Introduced Kitchen towels into its portfolio

2000-2005

• First in South East Asia to introduce coloured kitchen towels under Beautex brand
  
• First in Singapore to introduce 6-pack pocket tissues under the Beautex brand
  
• During the SARS period, Tipex introduced a nation wide effort to educate Singaporeans on the importance of maintaining good hygiene; 20,000 Beautex box tissues were placed in taxis
  
• Beautex won the Superbrands Award 2004/05
  
• Expanded product line to include pocket handkerchiefs

2006 to 2009

• Beautex won the Superbrands Award in 2006, 2007 and 2009
  
• Expanded into household and multi-purpose wipes under the Beautex brand
  
• Beautex was featured in the Singapore Book of Records as the first in Singapore to launch a complete range of premium and economical 3-ply tissue products
  
• In 2009, Beautex became the No. 1 facial tissue brand in Singapore with the biggest market share in terms of sales value according to AC Nielsen
  
• Expanded into household and multi-purpose wipes
  
• Tipex collaborated with Moove Media in the Moove Love Campaign; Tipex printed the widely recognized Moove cows on Beautex Boxes to raise money for the Home Nursing Foundation
  
• Tipex organised the first Life is Beautiful Art Competition; a national level drawing competition in support of The Strait Times School Pocket Money Fund

2010

• The company changed its name from Tipex Trading Pte Ltd to Tipex Pte Ltd, along with the Tipex logo to modernise and strengthen the image of the company
  
• Tipex Pte Ltd took over distribution for Pet Pet and Fitti diapers
  
• Tipex organised the second Life is Beautiful Art Competition